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Ruth Lande Shuman: Helping At-Risk
Youth Through Color


Patricia Abaroa


Publicolor seeks to engage disconnected youths in education through design-based programs, academic support and teaching career-readiness skills.


 

 

Ruth Lande Shuman discovered her passion for color while completing her Masters Degree in Industrial Design at New York's Pratt University. The psychological relationship between color and people and the impact on their surroundings fascinated the award-winning designer. She noticed that some schools, particularly in the Harlem area, looked uninviting, even prison-like, with dreary colors. Lande Shuman soon realized what she needed to do: “I wanted to put paintbrushes in the hands of youths and teach them how to paint,” she tells azureazure.com.

Publicolor
First Lady Michelle Obama, Elisha Almonte, Ruth Lande Shuman.

She put that idea into motion in 1996, when she founded the New York City-based Publicolor, a non-profit organization whose mission is to fight poverty by countering the alarming dropout rate in inner-city public schools. Publicolor seeks to engage disconnected youths in education through design-based programs, academic support and teaching career-readiness skills.

The non-profit’s gateway program, Paint Club, recruits disadvantaged youths to paint the walls of their schools and neighborhood centers. Working in unison with teachers, parents, and the community, Paint Club members, meet after school and on Saturdays to choose color combinations, prime and paint. The kids acquire good work habits and leadership skills while learning the value of collaboration and professionalism. Better attitudes, for both students and teachers, are attributed to new, vibrant settings. "Youths develop a sense of pride and ownership, changing how they perceive themselves. Publicolor increases their sense of self-confidence, and as a result, they’re more comfortable taking risks, which is what real learning is all about. Student attendance has improved at every school that has been painted, and I believe that showing up is three-quarters of the battle,” says Lande Shuman. “We realized that a high percentage of teachers reported having higher expectations of Paint Club kids after seeing them productively involved in a statewide initiative,” she adds.



In addition to Paint Club, Publicolor uses other programs to engage disadvantaged youths. COLOR (Community of Leaders Organizing Revitalization) is a multi-year apprenticeship offered to Paint Club graduates that aids them plan and prepare for the future. COLOR Club provides tutoring, career exposure, and life skills workshops. Next Steps, a college and career prep program, offers weekly workshops, tutoring, and Saturday painting. Comprised of active Next Step Students, the Fresh Coat program provides job training, as students regularly touch up previously painted schools and community centers. Members also paint museums, gallery spaces, not-for-profit offices, and health clinics. The Summer Design Studio is a seven-week summer program that teaches literacy, math, and work experience as the youths are involved in painting neighborhood facilities. Publicolor also gives scholarships for community service to help cover college costs.

Since the inception of the program, Publicolor has transformed over 160 schools, 18 playgrounds, and 191 facilities. Through an artistic idea, the non-profit has managed to attract students and increase their enthusiasm for their communities and learning services. In comparison to 47% of their peers, 89% of Publicolor students continued their education through post-secondary options. One hundred percent of Publicolor students remained in school last year.

Publicolor

On November 9th 2014, Publicolor was honored with the 2014 National Arts and Humanities Youth Program Award. First Lady Michelle Obama presented the award to Lande Shuman on behalf of the President’s Committee on the Arts and the Humanities, and in partnership with the National Endowment for the Arts, the National Endowment for the Humanities, and the Institute of Museum and Library Services. Publicolor was recognized as one of the country’s best creative youth development programs for using engagement in the arts and the humanities to increase academic achievement, graduation rates, and college enrollment.

Publicolor has extensive future goals. They aspire to transform over 200 more New York City public schools and community facilities while looking to expand their programs to engage youths at earlier stages of their lives. "We're growing our mentoring program to be much more robust. As it acts right now, we pair all of our college freshmen with mentors, but we want to do more. We want to match all of our high school seniors with mentors. A lot of our male students lack male role models, and we want to provide that for them. I'm hopeful that in the future, we can replicate this in other cities," says Lande Shuman.

Thanks to Publicolor, more than 255,900 low-income children are attending friendly and inviting schools. Lande Shuman’s concept, at its core, is based on a rather simple theory: “If you come into a struggling neighborhood and you treat everyone with respect and give them an opportunity to show, and reach, their potential, they will. I really believe that."


More on this topic

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Worldwide Orphan Foundation: For a Happy Childhood
Worldwide Orphans works to transform the lives of children who have lost their parents and to offer them a sense of hope and belonging. 


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