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Founder and Designer Marcelo Lucini's designs have a global presence in exclusive boutiques and department stores in the United States, Japan, Spain, England, Canada, Mexico, Italy, Jordan and the United Arab Emirates.

 

 

Airedelsur, Argentine Design for the World

By Walter Raymond



Marcelo Lucini

The design firm Airedelsur was born as an effort to explore the extensive Argentinean geography, searching for new materials and designs.

The studio is best known for a line of products carved in semiprecious stones complemented with metal alloys, native woods, and organic components. One way to define the airedelsur style is through the interpretation of the way the South American landscape shapes the mountains, plains, and deserts. The label mirrors this process through the hands of its talented craftsmen who have developed the distinctive spirit of the brand. 





Noble and organic materials are the elements used by airesdelsur to manufacture their luxurious products.
 
Aires del Sur to the world

We meet founder and designer Marcelo Lucini in the showroom located in the Recoleta district of Buenos Aires. We learned about the story of each design and every object, and about the suggestive materials used to create them.

His designs have a global presence in exclusive boutiques and department stores and are exhibited in the United States, Japan, Spain, England, Canada, Mexico, Italy, Jordan and the United Arab Emirates. Lucini’s pieces are featured in prestigious international catalogs such as Jalam Jalam, Barneys, Bergdorf Goodman, and Neiman Marcus, as well as renowned international publications such as Vogue, Harpers Bazaar, InStyle, and Town & Country, which have highlighted his creations.



The designs by airesdelsur incorporate products carved in semiprecious stones complemented with metal alloys, native woods, and organic components
 

Interior design

The imprint of the brand is also present in the decor of several luxury hotels around the world. This is the result of the company’s quality and reliability, which has achieved an extraordinary synergy between design and the requirements of the leading decorators through the use of noble materials and utmost innovation.

Hence, their exclusive decorative panels covered with alpaca, copper or bronze presently enhance various common areas in hotels in Switzerland, England, USA, and parts of Asia. As an example, it is worth mentioning the remarkable decorative effect achieved in the restaurant of the Mandarin Oriental Hotel in Taipei

The initial search that began 14 years ago on the Argentinian roads still goes on. Next August airedelsur will present a new metallic material, the result of the constant research and creativity of its expert craftsmen in NY NOW 2016—the prestigious wholesale exhibition held in New York New York every year.


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© azureazure.com | 2016

 

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