Vacheron Constantin joins other luxury shops in the flourishing, art-rich Miami Design District in celebration of its 260th anniversary. From February 2nd through the 5th, the firm hosted a series of unique events at the Pérez Art Museum Miami. Watch enthusiasts had the opportunity to try their hand at engraving, marvel at pieces from the brand's extensive collections, and chat up master engravers, gem setters and watchmakers from the company's Geneva headquarters.
"Miami is a worldwide destination that deserves an excellent location for luxury, in general, whether it be fashion, design or watchmaking," says Yann Bouillonnec, International Commercial Director at Vacheron Constantin. Adorned with two custom-made Murano chandeliers, limestone flooring, and Venetian plaster walls, the large store will house a full range of collections alongside exclusive models. The limited edition Overseas Chronograph, an azure blue timepiece that echoes the tropical waters of Miami, will be sold solely at the Design District store. With rose gold details and a blue rubber strap, the Overseas Chronograph is water resistant to 500 feet and runs on a chronograph timing mechanism.
Since 1755, when businessman and talented craftsman Jean-Marc Vacheron opened the first workshop, the firm has been manufacturing impeccably crafted timepieces. The Haute Horology label continues to garner respect from collectors and aficionados, following their motto: "Do better if it is possible, and it is always possible". Their calibers are heralded among the sturdiest of all movements and merge honed in traditional skills with improved tools of production.
Yann Bouillonnec, Mark Cooper, Horatio Silva, Vincent Brun.
“Vacheron Constantin provides excellence in watchmaking. We have a very strong past that allows us to prepare as best as we can for the future,” said Bouillonnec. “We can still be creative while keeping the values of our company. We have adapted to the changing world, where things move very quickly. With Vacheron Constantin, clients feel secure. They will have a product that will last and whose design will not fade."
Earlier this year, the firm unveiled the first seven models of their new collection, Harmony, at SIHH 2015. Available in limited editions, these seven models feature a smooth cushion-shaped case, inspired by a chronograph introduced in 1928. The collection includes the Harmony Ultra-Thin Grande Complication, the thinnest mono-pusher split-seconds chronograph available.
Vacheron Constantin timepieces have stood the test of time with a heritage that covers more than two centuries. Bouillonnec believes the recipe for their success surpasses time. "We have been around for 260 years, but our legacy is not because of our age. Vacheron Constantin is attractive to watchmakers because of our traditional techniques. You will see the passion in everyone who creates for our company. That translates into every one of our pieces," he concluded. ■
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