When it comes to perfumes, the new creations are so numerous that we simply can’t mention all the fragrances recently launched by the best known firms. And that makes sense since fragrances represent an important source of revenue for them. For many consumers, colognes and perfumes are a way to enter the world of luxury.
Among the best known high-end Italian brands, Gucci, Prada, Miu Miu and Bulgari have launched new aromas. The perfumer Daniela Andrier— who created for Prada her Les Infusions collection in 2007— has added six essences with a limited edition of 1,200 units worldwide, some of them relaunched: Iris, Iris Cèdre, Fleur d'Oranger , Vetiver, Amande and Oeillet. Andrier’s technique consists of macerating the ingredients in alcohol for six months so that the liquid is permeated by the aromas. Each is priced at 104.50 euros ($117).
Miu Miu, Prada’s little sister, recently released Miu Miu The First Fragrance, its first perfume that comes presented in a flask created by designer Miuccia Prada made of opaque glass that reproduces the effect of some of her most representative handbags. It is available in three sizes (30, 50 and 100 ml) and can be found this month in Harrods (London) and Neiman Marcus (United States). In September, it will be marketed together with a line of toilet products (shower gel, lotion and body cream) and found in stores worlwide.
Before summer, Bulgari introduced their latest eau de parfum called Goldea, inspired by gold and light and dedicated to the sensuality of the feminine mystique. As he created it, the spaniard Alberto Morillas, was inspired by Cleopatra and the actress that best immortalized her in film, Elizabeth Taylor. The firm also found time to reinterpret two of its emblematic creations for men: Man in Black and Man Extreme, and did it to celebrate the Rugby World Cup, which is held every four years and in 2015 will take place in England from 18 September to 31 October. Hence, their bottles are engraved with drawings that resemble the tattoos often displayed by the members of the New Zealand Rugby Team.
The new Dolce & Gabbana Light Blue edition is called Swimming in Lipari. It is a fresh scent, ideal for summer. It is available in three sizes (40, 75 and 125 ml) and costs 95 euros ($106) for a bottle of 125 ml. Another new product is Gucci Bamboo, a fragrance related to Gucci’s Floral perfumes for women. Formulated with a combination of exotic flowers and with intense woody notes, it is sold in bottles of 30, 50 and 75 ml, the latter for 114 euros ($128).
These days, the customer who wants to feel truly exclusive chooses firms of haute parfumerie such as House of Sillage, who presented its first fragrance for men, Dignified. The bottle, handcrafted in France, is inspired by gadgets and functionality. The cap is opened by pressing a button that exposes the vaporization system, and after use the system can be hidden manually. The eau de parfum costs 306 euros ($343) for a bottle of 75 ml.
The firm Montale from Paris presented two new scents, Orange Flowers and Aoud Sense, both in eau de parfum version of 100 ml, priced between 100 ($112) and 115 euros ($127) each. Meanwhile, the exclusive Panama Daytona wanted to pay tribute to the competition with a fragrance "dedicated to men who are in tune with a dynamic world" according to a spokesperson for the brand. The Daytona 500 is a car race that covers more than 800 kilometers and has been held every year since 1959 in Daytona Beach, Florida.
Diptyque has also opted for collections such as Les Eaux— eight fragrances which the firm defines as "versatile, sensual, provocative and accessible". They are divided into Floral (Eau de Lavande, Geranium Odorata, Eau Rose and Eau Moheli) and Hesperides (L'Eau de L'Eau, L'Eau de Neroli, L'Eau des Hespérides and L'Eau de Tarocco). They are sold in bottles of 100 ml for 79 euros ($88) each .
And finally, we have to mention the latest initiative of Ben Gorham, creative director and founder of Byredo, who has partnered with the firm Oliver Peoples and together they concocted a crazy idea which arose when the master perfumer Byredo saw views of Los Angeles through lenses of various colors and translated them into different aromas.
The result is a unisex eyeglass frame designed by Oliver Peoples, through which the color of the lenses (indigo, champagne or green) correlates with the aroma of Byredo’s personalized fragrance. The frames and sunglasses are sold separately and together, in a set of custom designed case and cover. The perfume bottle—which naturally matches the lenses — is available in indigo, champagne and green. This is a limited edition sold in Oliver Peoples and Byredo stores, and at Byredo.com at a price of 450 euros ($505) each set. ■
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