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Hermés: The Return Of The Neckerchief


Ana Viyella


Silk scarves make a comeback for fall, an Hermés love story.


 

 

Steven Tyler, flight attendants, and Anne Hathaway. What do they have in common? A love of neck scarves. This fall, we’ll see the comeback of the neckerchief and what better way to sport the trend than with the iconic Hermés silk twill scarf. 

Scarves
(L) Maxi-Twilly; (R) Collection Imperiales.

The Hermés silk scarf has been a staple in the luxury fashion world since 1937 when the firm created its first neckerchief. The original design was based on a woodblock drawing by Robert Dumas, a member of the Hermés family. Since then the distinguished French label has created over 2,000 models ranging in styles and sizes. Undoubtedly, the brand is the epitome of high-end craftsmanship (from conception to fruition each collection takes about two years to develop). However, what makes their scarves so coveted is not only how they are produced but also the way the company finds their designers. At any given moment, Hermés has around 50 independent artists working on new schemes with the goal of crafting 20 new designs a year.  These artists come from all over the world and have ranged from children’s book illustrators to pop-art masters.

While designs are never retired the colors and availability of the models are phased out, which makes every scarf truly unique. 

Scarves
1. / 2. Les Confessiones.
3. Zebra Pegasus Pop.
4. Pegasus Pop.


One of our favorite collections currently available at Hermés is Les Confessions, a selection created in conjunction with ENSAD (France’s École Nationale Supérieure des Arts Décoratifs) in 2014. For this collection, students were immersed in the world of Hermés and challenged to create designs based on the French art of strolling--aimlessly but aware. The collection draws inspiration from philosopher Jean-Jacques Rousseau’s autobiographical book Confessions, where he writes ‘J’aime à m’occuper de faire des riens (I like to take care of doing nothing). One of the three winners, Flavia Zorilla Drago, created a stunning spiral dance of words and imaginative figures that is both beautiful and impactful.

Another favorite is Pegasus Pop by Dimitri Rybaltchenko, which depicts the mythological Pegasus as the pop-art version of the Hermés horse. 

Fall 2015 is definitely feeling a 70’s revival, and neckwear is no exception. From long and skinny rock and roll inspired to small and square classic shapes, your only doubt when it comes to this new scarf trend should be how to tie it. Did we mention Hermés has an app for that? More on Fashion: Fall Winter Trends for 2015. ■


More on this topic

Hermès' Boldest Projects
The renowned French firm goes beyond its emblematic creations: leather goods, perfumes and decoration. 

The Golden Fleece collection: a myth becomes a reality 
An exquisite collection of five pieces made entirely of the finest gold threads. 


© azureazure.com | 2015

 

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