Located in the golden mile of the Dutch capital, the museum is a private initiative from Kim and Lionel Logchies. Opened this spring, it includes works by Andy Warhol and Bansky.
By Federico Tibytt
Andy Warhol in New York City
The Moco Museum is the new home of contemporary art in the Dutch capital, located on the famous shopping street known as the "golden mile." The institution is dedicated to artists who can be identified—according to the owners of the museum—as the "rock stars" of art.
As an auspicious beginning, on April 9, 2016, the museum opened with a double exhibition of some 80 pieces by pop art icon Andy Warhol and the enigmatic urban artist Banksy.
This brand new private museum is set in a building dating from 1904 on 20 Street Honthorststraat, in the city’s museum district. It shares the block with the Van Gogh Museum and just one block from the outstanding National Museum of Amsterdam, the Rijksmuseum.
The Moco Museum is set in a building that dates from 1904.
Known as "Villa Alsberg" the old property was designed by Eduard Cuypers (cousin of the renowned Pierre Cuypers, architect of the Rijksmuseum), and its covered area of 1,200 square meters (12,916 square feet) was remodeled for the museum by architect Piet Boon. Every three months, the Moco Museum will convene guest curators to propose new exhibitions and work together with the architects in planning new displays.
This museum is a venture of Lionel and Kim Logchies, owners of the Lionel art gallery, which represented the work of great artists such as Jeff Koons, Picasso, Basquiat, Warhol, and Banksy, among many others.
Above: Exhibition Catalogs
Middle & Below: Artwork by Banksy
The two displays that shape the inaugural exhibition are Warhol: Royal (April 9 to July 9, 2016) and Banksy: Laugh Now (April 9 to September 4, 2016).
Among the works of Banksy on display, you'll find Beanfield a piece of large dimensions that shows a group of riot policemen gathering flowers in a meadow, and the iconic Four Monkeys, consisting of a series of chimpanzees on a fuchsia background. The piece was made with the author’s classic stencil technique, in which each ape has a banner on his chest with the inscription Laugh now, but someday we will be in charge.
The political controversy caused by this British street-artist led him to the center of the international contemporary art scene.
Andy Warhol and his iconic portraits of Marilyn Monroe
The other exhibition features the work of Andy Warhol, including one of its emblematic multicolored portraits of Marilyn Monroe, his iconic pictures depicting canned soups, and his unmistakable Dollar Sign.
For its architectural appeal and interesting proposals, the Moco Museum is one more reason to visit and enjoy the beautiful city of Amsterdam. ■
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