Once again Saatchi, one of London’s most influential galleries focuses its attention on luxury. Last spring, it hosted an exhibition dedicated to Hermès under the moniker Wanderland, showing elements of the eclectic collection the French firm offers in its boutique Paris’s Faubourg Saint-Honore, which includes objects as diverse as a bicycle, a suitcase, a pair of boots or a watch.
(L) Exhibit invitation; (R) Gabrielle (Coco) Chanel.
Since October 13, Chanel took over the exhibition space. It is not the first time the firm’s work will be seen at the Saatchi Gallery. In 2012, Karl Lagerfeld, creative director of the company for the last 32 years, and Carine Roitfeld, former director of Vogue France, occupied the second floor with an exhibition called La Petite Veste Noire, an ode to one of the most iconic Chanel pieces: the little black jacket. And in 2014, the artist Sam Taylor-Johnson placed on Saatchi`s walls photographs of Chanel`s private apartment at Rue Cambon in Paris.
The new exhibit, called Mademoiselle Privé, explores the origins and history of the French label, from its founding at the hands of Gabrielle (Coco) Chanel until the arrival of Karl Lagerfeld. It is a story based on boldness, freedom and innovation. Displayed throughout the gallery`s three floors will be reissues of the fine jewelry collection Bijoux de Diamants (the only group of jewels actually created by Coco Chanel in 1932), as well as everything associated with the legendary Chanel No. 5 perfume.